Unfortunately I missed that one as i was on a study trip in Russia with my marketing course. But during the time I was there I noticed that the Russians have different way of communicating.
Much more emphasis is placed upon the spoken than the written word. People believe things when they have heard them from someone with whom they have a trusting relationship. Therefore, it is often much more efficient to hold face-to-face meetings at which issues can be fully explained, rather than sending information in a written format only.
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